Apex Legends pay Ninja $1 million to Promote Apex Legends Launch

Tyler Blevins, aka the professional streamer we all know as Ninja was one of

the few lucky gamers, chosen to test out Fortnite’s rival in Apex Legends.

Ninja has a high presence within the gaming industry so it does make sense

why he was chosen to take the reigns of the game in its early release phase

and getting it promoted to the gaming industry. The amount paid to Ninja himself just goes to show, not only how confident

EA are in their game to rival Fortnite itself, but a real intent as how they are

changing their approach to future releases. When the game was in its early

release phase they did also pitch the game to Polish-Canadian streamer

Shroud, he like ninja has a huge fan base in stream service Twitch, but we do

not know the terms of his deal with EA. EA hiring Ninja is showing their new approach to promoting games, in that

Ninja is very well known in the gaming industry and again having a huge

twitch following fan base. He is also known for similar sort of game play, in

that he is well known for his call fo duty streams and also PUBG. It also

captivates the audience he regularly receives in that its teenagers who are to

use to his gameplay and those that are hooked on the games he plays. When initially looking at it, paying someone a million dollars to stream a game

does seem quite a high figure, however when you look deeper into the

marketing side of things and how EA’s profits worked out, all in all it seems

like it was money well spent. Their stocks rose 16 percent or 4 billion dollars however you want to look at it, this was three days after the game itself was

released. They also found that a month after the game releasing it had 50

million users, a quarter of fortnite’s 200 million followers. From this I would

say if they continue promoting the game the way are, their target audience

could match or even better that set by Fortnite. They did the right thing in that when it was first released, it was almost like

you couldn’t escape someone talking about Apex Legends or something

popping up online about the game itself. They had streams of the game

coming from the likes of Europe, North America, Korea and Japan that day so

that gamers could see the game in its element where nothing else could

overlook it. Overall I have said it before and will say it again, I believe EA did the right

thing in not only hiring Ninja to promote their competitor but paying him the

fee they have done. It has only made Apex Legends stand out more then

anyone could have ever hoped for. If the game is to continue its success, I

could see a real change in the winds and almost see Fortnite having to pull

something really special out of the bag to keep gamers entertained.