HyperX partners with Philadelphia 76’ers

In a rare instance of an esports brand partnering with traditional sports teams, Hyperx has decided to partner with Philadelphia76. Of Course this is a lucrative deal for both the parties as they represent diverse geographical and can potentially only benefit from each other. HyperX is a well known brand in the world of esports with wide visibility in various tournaments, streamers and teams.

Philadelphia 76ers is not entirely new to esports having invested in Team Dignitas in the past. This has put the sports brand at a premier position to potentially be a headstart in future esport tournaments and titles. Quoting from SportTechie: HyperX equipment provides unparalleled sound quality and precision for Team Dignitas players training and competing at the most elite level in the world, and as such, has been both a natural partner and critical member of our team for years.  We are proud this world-renowned esports brand will now become a household name for Philadelphia 76ers fans as well, as HyperX becomes the official gaming headset partner of one of the most iconic NBA franchises in history. We look forward to introducing HyperX gaming headsets, keyboards and mice to our 76ers fans through dynamic in-game activation and compelling digital content online. Chad Biggs, Senior Vice President of Marketing Partnerships